Seemingly random events-coin flip games, the Central Limit Theorem, binomial distributions, and Poisson distributions, Parrando’s Paradox, and Benford’s Law-are addressed and treated through key concepts and methods in probability.
#SUBLIMINAL BOOKS HOW TO#
Much of the book is organized around easy-to-follow examples that address common, everyday issues such as: Moreover, the author provides a foundation of basic principles to guide decision-making in almost all facets of life including playing games, developing winning business strategies, and managing personal finances. While learning essential concepts including “the confidence factor” and “random walks,” readers will be entertained and intrigued as they move from chapter to chapter. This book unveils the world of statistics through questions such as what is known based upon the information at hand and what can be expected to happen.
The back cover promises “You will never watch a commercial, make a sales presentation, or look in the mirror the same way again.” Even skeptical readers will not be disappointed.Īn engaging, entertaining, and informative introduction to probability and prediction in our everyday livesĪlthough Probably Not deals with probability and statistics, it is not heavily mathematical and is not filled with complex derivations, proofs, and theoretical problem sets. Dixon, a respected psychologist and the author of a treatise on subliminal perception, has endorsed Bullocks work and commented that his interpretations are “convincing and ingenious.” The history of subliminal persuasion, from Vance Packard to the present, is thoughtfully reviewed. The examples that are provided are startling and intelligently correlated to studies gleaned from psychological journals. Although the claims on the cover may initially seem outlandish, the case that is presented is credible and disturbing. The author is an attorney who presents the evidence of subliminal advertising as though he were addressing a jury. In addition, pictures with subliminal meanings understood only on an unconscious level have secretly aroused viewers’ innermost fears and fantasies. These subliminal images are extremely provocative and involve nightmarish monsters as well as many forms of erotica.
The Secret Sales Pitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public unconsciously. A fascinating look at how media manipulates the mind -A handbook for marketing, psychology, sociology, and related classes -A “how-to manual” for artists, advertisers, and business people interested in subliminal techniques.
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